An Adventure of a Lifetime

After many years in “big” PR, we opted to start a little company with high hopes – simply, to work with organizations promoting breakthrough ideas in healthcare. We wanted our young “grounders” (three reliably brilliant and trusting women) to have...

PR practitioners have long struggled with how to measure their work and demonstrate the value of public relations. While there is still no silver bullet or one single number that will tell management how we’re doing, there has been a...

This is the simple question that has dominated the news circuit, dinner parties and chatter around the water cooler – thanks to Sheryl Sandberg’s book, “Lean In.” For moms specifically, this debate has reached a fever pitch. Heated discussions have...

While the mantra of healthcare companies and organizations has long been about BEING patient-centered or improving patient care, some companies that develop and market medical devices may question whether or not the patient perspective plays a role in the realm...

A public relations program can take many forms: it may include direct engagement with consumers at events designed to raise awareness of a product or cause; it might put media relations to use as a way to reach influential trade...

A few short years ago the mantra in PR when it came to bloggers was: treat them like reporters. Elements of that statement remain true (e.g., the importance of transparency), but the current reality is that, in most cases, treating...

“Media Straight Talk” is a new CCCVitalSigns series that highlights the opinions of journalists working for top media outlets. Each part of the series will cover different topics affecting PR professionals. Names of these journalists are withheld due to their...

It all started early last year when my trainer suggested I get a FitBit to measure how much I’m moving during the course of my workday – a gentle way of saying that I’m probably as active as my potted...

For the past year, the European offices of inVentiv Health Communications have been operating under a philosophy that we call “Done as One” and this week we’ve launched it here in the United States. This model gives clients exactly what...