Jos Stella heads the digital group within Biosector 2, a Chandler Chicco Company. He brings 20 years of experience in management consulting and digital product strategy in diverse industries both off- and online. Jos has developed and managed the digital and social strategy and implementation of several high-profile disease awareness campaigns for many pharmaceutical and biotechnology companies.
I admit it. I get discouraged in this industry. Legal hurdles, FDA regulations, and of course the FUD Factor (Fear, Uncertainty and Doubt) all conspire to occasionally bring me down. Usually clients are the ones who get me going again. Our clients are nearly uniformly deeply, sincerely motivated to help improve patients’ lives. They work for pharmaceutical companies not because it is a good job or close to their homes, but because they want to help. But still…some days I wonder if we are in this alone. Happily, I can report we are not. Last week I had the distinct pleasure and honor of being part of CCC’s Pioneers in Digital Health Forum in New York City. I was lucky enough to get a few moments following each presentation to privately interview the speakers and pose questions from the audience and those following along via Twitter. To be certain, their answers were insightful and fascinating, and I would like to thank each speaker for taking a few moments after their time on stage. But it wasn’t their answers that motivated me the most. Their passion, quite simply, was infectious. The applications to healthcare were different, the approach varied, how theirContinue Reading
A couple of months ago I spent some time in India on vacation. I’ve been several times as my wife is from Pune, outside of Mumbai. One of the highlights for me on each trip is visiting with the family, talking technology, politics and other things massively changing India in the 15 or so years I’ve been visiting. This trip I had a particularly interesting conversation that stuck with me. A relative and I talked about the market strategy for a certain American soft drink distributor in India. For years, from his point of view, the company had a hard time fully embedding itself into the marketplace. Sure, there were signs everywhere, it was readily available, and I even remember a picture in National Geographic years ago with an elephant laden with the beverage. But it was still perceived as a luxury item largely unattainable to the general public. Relatively recently, it seems, they lowered the price significantly. Now the perception is that nearly anyone can afford it. Here’s where it got poignant: My relative’s point of view was with this marketing move came almost a sense of empowerment for those who previously could not afford the beverage. They areContinue Reading